Our Vision

To become the best Forestry and Land Solutions company in Europe by 2025

Achieving this will mean fundamentally transforming the company into a highly profitable and cash generating business.

Our Values

We have developed 5 new core values which guide our daily operations while underpinning our vision and ambitious growth strategy.

Empowerment

• We give our people the tools and responsibility to do their job well
• We push decision making and accountability down to the appropriate level
• We value and reward high performance

 Simplicity

• We simplify the way we work, consciously reducing complexity

 Outward Looking

• We have a strong commercial focus on our end markets
• We prioritise a deep understanding of our customers’ requirements
• We invest time and energy in comprehending our stakeholders’ needs

 Respect

• We treat people including our employees, customers and stakeholders with respect
• We nurture trust by making decisions openly
• We are upfront with people about the reasons for the actions we take

 Responsibility

• We manage our land in a sustainable and environmentally sensitive manner
• We deliver benefits to local communities and wider society
• We ensure the safety of our employees, customers and stakeholders